There are many companies in Australia at the moment that really aren’t utilising their website for optimal search traffic results.

Some of the largest companies in Australia could easily have their brand name taken advantage of on the web. Sometimes, there are large corporations that haven’t registered their brand name in other countries they market in.

Apparently, someone registered the name LouisVuitton(.cn or .com.cn) in China & sold fake LV items himself on the web. It did well until LV got on to them.
I don’t know if this story’s accurate at all because there’s a whole lot of BS on the Chinese web.

Regardless, it’s always important to register your brand in your country as well as any other ones you can register at.

I think quite a lot of Australia’s largest companies aren’t taking advantage of their reputation on the web.

It’s become a cliche to say that the web has changed the way businesses operate but many executives don’t fully comprehend the way it’s changed companies’ relation to clients. It’s ashame, but it represents opportunity.

For you SEOs reading this, the good news is that many companies are picking up on this and are hiring. It’s no longer viewed so much as a ‘black art’ as the field’s becoming more saturated but pay at the moment is still quite good. Some companies are dooing their SEO work inhouse. There are also some SEO jobs for consulting industry. View the OzJobsGuide.com.au (one of my 2 minute sites) for major job boards.

Back to what I was talking about before. Let’s do a case study. If you go to Google.com.au, type “financial advisor”, you’ll get this: result

What do you think of the results?

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January 20th, 2008 | General, SEO | No comments

Yahoo! & MSN have got to be the easiest search engines to succeed in. Just get thousands of spam backlinks, get your page titles right & up, up you go!

For a search term where there are over 6 million results, I’ve already obtained first place spot on Yahoo! (& 4th on MSN) for a client I was working on the last 2 weeks.

 

Just so you know, the backlinks are all good & of fairly decent quality. There’s also another trick I used which I won’t reveal for now. Unfortunately, Google’s still at number 11 as the website’s still fairly new (Google likes older, trusted sites) & it’ll take a while before the backlinks “kick in” to effect. Regardless, I’m confident that we’ll get Google in a couple of months.

The client was very pleased about the Yahoo! success.

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January 20th, 2008 | SEO, Yahoo! | No comments