Some of the largest companies in Australia could easily have their brand name taken advantage of on the web. Sometimes, there are large corporations that haven’t registered their brand name in other countries they market in.

Apparently, someone registered the name LouisVuitton(.cn or .com.cn) in China & sold fake LV items himself on the web. It did well until LV got on to them.
I don’t know if this story’s accurate at all because there’s a whole lot of BS on the Chinese web.

Regardless, it’s always important to register your brand in your country as well as any other ones you can register at.

I think quite a lot of Australia’s largest companies aren’t taking advantage of their reputation on the web.

It’s become a cliche to say that the web has changed the way businesses operate but many executives don’t fully comprehend the way it’s changed companies’ relation to clients. It’s ashame, but it represents opportunity.

For you SEOs reading this, the good news is that many companies are picking up on this and are hiring. It’s no longer viewed so much as a ‘black art’ as the field’s becoming more saturated but pay at the moment is still quite good. Some companies are dooing their SEO work inhouse. There are also some SEO jobs for consulting industry. View the OzJobsGuide.com.au (one of my 2 minute sites) for major job boards.

Back to what I was talking about before. Let’s do a case study. If you go to Google.com.au, type “financial advisor”, you’ll get this: result

What do you think of the results?

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For a search term where there are over 6 million results, I’ve already obtained first place spot on Yahoo! (& 4th on MSN) for a client I was working on the last 2 weeks.

Just so you know, the backlinks are all good & of fairly decent quality. There’s also another trick I used which I won’t reveal for now. Unfortunately, Google’s still at number 11 as the website’s still fairly new (Google likes older, trusted sites) & it’ll take a while before the backlinks “kick in” to effect. Regardless, I’m confident that we’ll get Google in a couple of months.

The client was very pleased about the Yahoo! success.

Companies offering internet phones have now cheaper rates for callers. Many companies like vonage through their voip software render free service of internet call within system. Best solutions for internet callers are being provide by voip com. Conventional telephone is being replaced with internet telephone service now.

- DigitalPoint is a popular forum for webmasters.
- Textlink & linkadage are commercial venues to buy & sell links

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You’ll often notice that .edu sites have pretty good PR because they’re seen to be “more trusted” with Google.

Alison offers a blog at her .edu for $35 a month or $320 a year.

Not recommended.

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The ones that you generally can’t go wrong with is:

DMOZ – Free. Lists sites and relevant useful deep content. Listing may take a long time. Difficult to get listed in.
Yahoo! Directory – Pretty much all of my (commercial) websites are listed here. U.S. $299 review fee ($600 for adult) annual. If you’re lucky enough, some of the regional directories may even be free. Not the case in Australia though.
BOTW – Another site I use often for most of my websites. $69 recurring fee or $99 one-time. There’s also a sponsors program which lets you list text links in high category levels.

These are listed in the order I go through each time with a new site/client. DMOZ does have the option of allowing you to apply to become an editor. If you say you want to be an editor for SEO-related reasons, you won’t get accepted. If you say, however, that you want to help the web or something along those lines, it would help your application.

This is interesting given that Matt Cutts hates paid links

As long as we’re talking about links, this seems like a pretty good
opportunity to talk about a simple litmus test for paid links and how
to tell if a paid link violates search engines’ quality guidelines. If
you want to sell a link, you should at least provide machine-readable
disclosure for paid links by making your link in a way that doesn’t
affect search engines. … I wanted to give a heads-up because Google
is going to be looking at paid links more closely in the future.

Further, on Google’s Checkout, they’re profiling their own clients on their PR8 site. Here’s the quote:

In addition, Google Checkout helps make it even easier for consumers to find us when they search for items like Titleist Pro V1 Golf Balls by displaying the Google Checkout badge next to our search results.

I’m sure Titleist would be pleased with that! That’s got to be worth well over $1,000 in value!

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This is just one of the things search engines look at to see whether a page is relevant.

Some things I forgot to mention on the video:

Try to use plural rather than singular:

e.g. with the example, “free beginner guitar lessons,” the phrase “free beginner guitar lesson” would yield the same result because the word “lessons” rather than “lesson” (which may have only been effective for “free beginner guitar lesson“) was used.

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