Battle of the Career Websites - Part I
In what has become a very saturated online career’s market, is there a clear leader among the well known jobs website - Seek, MyCareer and CareerOne? Speaking to various recruitment agencies, Seek would be the one to go with. Apparently, consensus is, no matter where you list a job, make sure you include Seek.
Looking at the following chart which shows a one-year history of traffic data, there clearly is a market leader:
Source: Google
Seek convincingly has the lion’s share of the online recruitment market and would perhaps confirm the practice of recruitment agencies to list on Seek for the greatest exposure as correct.
September 14th, 2008 | Uncategorized
Well I don’t know the reasons as I haven’t analysed the sites in much detail. From some of the basic information that I’ve looked at, I’d say that Seek has a much stronger brand in the “real” world. This is strikingly true when looking at how many people search for the word “seek” on major search engines in comparison. But of course, the term “seek” is fairly generic so that can be misleading. I think viral marketing would have played a significant role for Seek’s success. Looking at backlinks, domain age among other factors, all the big rivals are very similar.
Regarding maintainability, I think it’s quite possible for Seek to maintain its dominant position. I can’t say much more beyond that.
Comment by admin — 15 September, 2008 @ 8:15 pm