I just arrived back home from China which is why i haven’t written in a while.

It’s freezing cold there & I didn’t get much time writing here.

Baidu, China’s biggest search engine, is used almost by everyone I met there. Google is only used by some expats & foreigners.

I’ve thought about investing in Baidu but decided against it. I did, however, do a bit of research into how websites can optimize their pages for Baidu. I’ll post some more info here when I do some more research into it.

I did hear about Microsoft’s hostile takeover bid for Yahoo! but didn’t hear much about it onwards. If someone can shead some light on whether there’s been activity since, please post a comment here.

I bought off seo-sydney.net.au not too long ago (all the other better domain names were taken!) which I’m just aging for Google. Instead of parking the domain, I thought, heck, why not put something there. If you go through all the results for “seo sydney” in Google, you’ll see that it’s pretty saturated. There’s a lot of competition & any new contestants will just have to be patient. A year or so plus work plus money will just about do the job, I’d say.

Okay, now I’ve received a lot of emails on the topic of obtaining a job as an SEO in Sydney. I thought I mentioned this in a previous post but I’ll say it again. For those of you that are overseas & you’re thinking about getting into this industry, be warned, it’s nowhere near as lucrative as it used to be as there are plenty of SEOs to go around. That said, there’s still a demand for the right person with the right experience as with any job. Head to mycareer.com.au to find them.

How lucrative was the SEO trade? About $200,000 a year. A friend of mine here did $500/page optimized for a company (listed) that wanted over 100 pages optimized. I doubt you can still earn that much now.

I think salaries are at around $60,000-$100,000 on average a year now depending on experience. I stand to be corrected on this. I personally prefer to do freelance & it seems quite a few in this industry have the same preference.

March 2nd, 2008 | Uncategorized | No comments

There are many companies in Australia at the moment that really aren’t utilising their website for optimal search traffic results.

Some of the largest companies in Australia could easily have their brand name taken advantage of on the web. Sometimes, there are large corporations that haven’t registered their brand name in other countries they market in.

Apparently, someone registered the name LouisVuitton(.cn or .com.cn) in China & sold fake LV items himself on the web. It did well until LV got on to them.
I don’t know if this story’s accurate at all because there’s a whole lot of BS on the Chinese web.

Regardless, it’s always important to register your brand in your country as well as any other ones you can register at.

I think quite a lot of Australia’s largest companies aren’t taking advantage of their reputation on the web.

It’s become a cliche to say that the web has changed the way businesses operate but many executives don’t fully comprehend the way it’s changed companies’ relation to clients. It’s ashame, but it represents opportunity.

For you SEOs reading this, the good news is that many companies are picking up on this and are hiring. It’s no longer viewed so much as a ‘black art’ as the field’s becoming more saturated but pay at the moment is still quite good. Some companies are dooing their SEO work inhouse. There are also some SEO jobs for consulting industry. View the OzJobsGuide.com.au (one of my 2 minute sites) for major job boards.

Back to what I was talking about before. Let’s do a case study. If you go to Google.com.au, type “financial advisor”, you’ll get this: result

What do you think of the results?

Internet is very rapidly converting into a world of e-business. In such an atmosphere of competition you immediate demand can be the best search engine optimization for which you should first think of web development. Among next few step one can be email marketing. If you want to learn more net marketing you can shift to internet marketing guide. Websites are recognized by their seo rankings.

January 20th, 2008 | General, SEO | No comments